India’s Tablet Market Booms in Q4 2023, Apple at the Forefront

Apple Leads Surge in India’s Q4 2023 Tablet Market Boom

In the fourth quarter (Q4) of 2023, the Indian tablet market grew at a whopping 21 per cent quarter-on-quarter (QoQ), according to research by Cybermedia Research (CMR), this growth was driven by 5G tablets in high demand especially. However, despite this growth in the last quarter of 2023, the market saw a 14 percent year-on-year (YoY) decline in exports.

Apple continued to dominate the market, gaining a percentage share of 25 in the fourth quarter and the full year. Samsung maintained second place with a 23 percent share for the year. Meanwhile, Lenovo announced strong performance in the fourth quarter of 2023, boosting its share to 24 percent.

According to the report, shipments of 5G tablets grew 43% year-on-year (YoY), accounting for a large portion of the market. Similarly, Wi-Fi tablets performed well, showing 13% YoY growth and accounting for 52% of total shipments.

From a company perspective, Apple maintained a leadership position with a market share of 25%, driven by popular offerings such as the iPad 10 and 9 Series. It is followed by Chinese tech giant Lenovo with a 24% market share. South Korea-based Samsung came in third with 19%.

There is a rising consumer demand for diverse tablet options in India, including premium, 5G, and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases,” Menka Kumari, Analyst of Industry Intelligence Group (IIG), CMR said.

Strong demand for 5G tablets fueled robust quarter-on-image (QoQ) growth of 21% in Q4 2023.

The premium tablet segment priced at Rs 20,000-30,000 per device celebrated 95% quarter-on-quarter, indicating a clear shift towards higher-end devices, the report said.

CMR estimates that the tablet market is poised for sustained growth of 5-10% by 2024, driven by factors such as technological advancements, diversification of product offerings and evolving consumer preferences.

Conclusion: The booming tablet market in India reflects the country’s high adoption of digital technologies and presents exciting opportunities for growth and innovation in the coming years. As players like Apple vie for dominance, the stage is set for a dynamic and competitive landscape that promises to redefine India’s future of mobility and connectivity in the digital age.

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