Kevin Samuels, a Polarizing YouTube Personality, Dies at 57

Styling himself as an image consultant, Mr. Samuels aimed his advice at Black men and women

drawing a large following and a chorus of detractors who condemned his views as outdated and cruel.

Kevin Samuels, a YouTube and Instagram personality whose blunt lifestyle advice aimed at Black men and women drew a legion of admiring followers

and a chorus of detractors who condemned his views as outdated and cruel, died on Thursday in Atlanta. He was 57.

His death was announced by two friends and fellow YouTube personalities,

Dennis Spurling and Melanie King. Mr. Spurling, who is also a lawyer, identified himself as a family spokesman in an Instagram post.

The Atlanta police said he was found unresponsive on the floor of his apartment. No cause was cited.

Describing himself as an image consultant, Mr. Samuels had transformed in recent years from a personal